The original post may intentionally leave out important details because curiosity encourages people to click, comment, and share.
A person who sees a vague statement may immediately want to know what happened.
That curiosity becomes engagement.
And engagement is valuable.
Every interaction can increase a post’s visibility.
The more people interact with something, the more likely it may be shown to additional users.
As a result, a dramatic but unsupported claim can gain enormous exposure.
## The Economics of Clickbait
There is often a financial motivation behind sensational online content.
Many websites make money through advertising.
In simple terms, more visitors can mean more opportunities to display advertisements.
That creates an incentive for some publishers to attract as much traffic as possible.
